Marketing for Startups in Egypt: Etijah

“Great session. I gained lots of ideas to use. Looking forward to upcoming events.” Mo Salem, Environmental Specialist – Environmental Services and Petroleum Company (EPSCO)

Partner Overview

Etijah is working to create a more just and equitable Egypt in which all marginalized communities have the opportunity to improve the quality of their lives, their communities and their future generations. Etijah’s projects are designed to primarily empower youth by targeting three main groups: youth, youth workers and youth-serving organizations.

Training and Audience

The training was held a training room that can fit up to 30 people. It was part of Etijah’s recently established program to support early stage entrepreneurs. The training was used a tool to attract entrepreneurs with startup ideas to help build a talent pipeline for the program. Startups and youth were strongly encouraged to apply.

Topic: Integrated Marketing Communications

You are entering the market, you are tight on budget and you find yourself competing with hundreds of other businesses, and well, some of them are pretty well-established. You are trying to market your product and increase your sales, but somehow you’re business isn’t growing as you would have wished it to be, even though you’re using Facebook, Twitter and might be even paying for offline ads, so how can you be heard? In order to know from where to begin and how create a marketing strategy that will help you communicate with your target audience and boost your business, Antoine L. Battle will be here in Egypt on the 14th of March to deliver a workshop on Integrated Marketing Communications.

What is the current and future impact?

Egypt is the fastest growing startup ecosystem in the Middle East and North Africa (MENA) region. Many of the training participants said that the. The audience consisted of startup entrepreneurs and current students/recent graduates from Al-Azhar University, Cairo University, Ain Shams University, Port Said University, and Suez University, and more. Startups and youth were strongly encouraged to apply. Many of the participants gained a better understanding of how to create an Integrated Marketing Communications plan, a marketing strategy, and do research before entering the market. Participants were able to use real-world scenarios and gain valuable insights on marketing for the startup entrepreneur.

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