Morocco: Economic Development with Small Businesses

I had the privilege of co-organizing and hosting a Morocco Day CEO Summit, leading a business delegation to Morocco, exploring the Southern region, and providing advice to contribute to economic development for underdevelopment areas.

Project Overview

This project involved traveling to Morocco to explore the Draa-Tafilalet region’s economy; meeting with officials and small business owners in the tourism, renewable energy, handicrafts, construction industry sectors; and providing public affairs services to business owners. Above, I am pictured with the Vice President of the Provincial Council of Tourism for the region. See a local video from this region below.

Video: Southern Morocco: Ben Khelil, Zagora

Site Visits

The site visits included school construction sites, hotels owned by locals, villages, arts and handicraft shops, solar panel sites, historic sites, the largest souk (a marketplace) in the South of Morocco, and the Sahara Desert. During the site visits, it was an opportunity to meet with locals, explore small business challenges and opportunities, and build relationships for long-term growth.

Explore site visit photos


Morocco has completed large infrastructural projects such as the largest solar panel station in the world and fastest train in Africa. The southern region and rural communities, however, will need more investment and opportunities for local employment small business growth. Tourism is Morocco’s second biggest contributor to GDP. Sustainable tourism development efforts can focus on the South and rural communities.

Video: Solar Power Sparks Jobs, Technology, Investment

What is the current and future impact?

This project also included a delegation of Moroccan small business owners, officials, and artists visiting the United States. They were able to visit incubators, chambers of commerce, and tourism offices. The idea is to make meaningful connections, learn from best practices, and implement what was learned at home. One of the highlights was a CEO Summit I co-organized and hosted.

Article: U.S. to Mobilize $5 Billion in Investments in Morocco

External disclaimer: This article contains general information only and Antoine L. Battle is not, by any means of this article, rendering professional advice or services. This article is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your organization. Before making any decision or taking any action that may affect your organization, you should consult a qualified professional advisor. Antoine L. Battle shall not be responsible for any loss sustained by any person who relies on this article.